Using whatever resources you have to save money while you are getting your business started is referred to as which of the following?
a. seed money
b. guerilla startup
c. penny pinching
d. skeletal startup
c. penny pinching
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Identify the systems in which the manufacturer must be concerned about meeting not only its own objectives but also the objectives of the retailer
A) value chain system B) category management system C) direct marketing system D) hybrid system
An orientation for receiving feedback that involves a desire for betterment through one’s broad effort to both seek and receive feedback, positive and negative is a(n) ______ orientation.
a. attribution b. avoidant c. performance prove d. learning
________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods
A) The marketing concept B) Pollution control C) Product stewardship D) Consumerism E) Pollution prevention
Which of the following is not a core driver of the information age?
A. Knowledge B. Internet of Things C. Data D. Information