Which of the following best describes a social engagement ad?

a. Contains ad (creative image and text), along with an option to encourage the viewer to engage with the brand.
b. Includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
c. Is shared on a person's activity stream following a brand interaction (such as liking the brand).
d. Motivates the receiver to get involved with the message and help spread it to others.
e. Occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.


a. Contains ad (creative image and text), along with an option to encourage the viewer to engage with the brand.

Business

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The Employee Polygraph Protection Act of 1988 prohibits private employers from using mechanical lie detector tests to investigate economic losses due to theft, embezzlement, or industrial espionage.

Answer the following statement true (T) or false (F)

Business

Preferred stockholders ________.

A) are guaranteed that they will not have a loss on their investment B) are guaranteed to receive an annual dividend payment C) receive a set percentage of corporation net income D) receive a dividend preference over common stockholders

Business

When computing diluted EPS for a company with a complex capital structure, what is the denominator in the computation?

a. Number of common shares outstanding at year-end b. Weighted-average number of common shares outstanding c. Weighted-average number of common shares outstanding plus all other potentially antidilutive securities d. Weighted-average number of common shares outstanding plus all other potentially dilutive securities

Business

Under which of the following conditions, a member nation can apply restrictions on international transfers and payments for current transactions even though they are typically forbidden by GATS?

A. The member nation is in transition to a market economy. B. The member nation wants to grant monopoly rights to a service supplier. C. The member nation wishes to not adopt the guidelines of the Council on Trade in Services. D. The member nation has been granted MFN status by another country.

Business