The two major components of media objectives are audience objectives and

A. mission objectives.
B. marketing mix objectives.
C. message-distribution objectives.
D. environmental objectives.
E. continuity objectives.


Answer: C

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Indicate whether the statement is true or false

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Quotes from experts are called

A) examples B) testimonies C) stories D) explanations

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Raul and Bianca are partners. Raul has a capital balance of $50,000 and Bianca has a capital balance of $37,000. Bianca sells half of her ownership interest to Bill for $20,500. Which of the following is TRUE of the journal entry to record this transaction?

A) Bianca, Capital is credited for $18,500 and Raul, Capital is debited for $18,500. B) Bill, Capital is credited for $20,500 and Raul, Capital is debited for $20,500. C) Bill, Capital is credited for $18,500 and Bianca, Capital is debited for $18,500. D) Bianca, Capital is credited for $20,500 and Raul, Capital is debited for $20,500.

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Inspiration-related currencies derive from people's burning desire to make a difference and add meaning to their lives.

Answer the following statement true (T) or false (F)

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