List and define the two contributing factors to credibility.

What will be an ideal response?


Competence is the audience's view of a speaker's intelligence, expertise, and knowledge of a subject. Character is the audience's view of a speaker's sincerity, trustworthiness, and concern for the well-being of the audience.

Communication & Mass Media

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Systematic desensitization is a process that helps to reduce speech anxiety through which of the following methods?

a. Learning to concentrate on something other than the speech you are giving b. Making you care less about the consequences of your speech. c. Helping to make the situation seem less serious than it may be. d. Teaching your body to feel calm and relaxed rather than fearful.

Communication & Mass Media

According to the Impact / Money box, “How Much Do Businesses Spend Annually to

Advertise on the Internet?,” which of the following is true about internet advertising? a. It began in earnest in 1997. b. It has gone up every year since 2000. c. The amount spent has at least doubled every six years since 2000. d. $37 million was spent on it in 2012.

Communication & Mass Media

When you dramatize a problem in a speech, the audience won't see an urgency to redress it

Indicate whether the statement is true or false

Communication & Mass Media

Brainstorming for topic ideas should be done well before your speech date and should be done over several sessions

Indicate whether the statement is true or false

Communication & Mass Media