As the marketing manager of a company that manufactures floor tiles, Evans Smith is given a target to achieve 500 new customers by the end of summer
He decides to search the market for probable customers who might use the product but do not at present. Which of the following strategies is Evans pursuing to increase the market demand for his product?
A) market-penetration strategy
B) new-market segment strategy
C) geographical-expansion strategy
D) needs-assessment strategy
E) consolidation strategy
A
You might also like to view...
Which of the following is true with regard to personal selling?
A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships. B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms. C) Personal selling distances the buyer from the seller and does not focus on building enduring relationships. D) An outside sales force is not involved in personal selling. E) Personal selling is a relatively new profession.
Which of the following is not a suggested step when formulating a goal programming model?
a. Formulating problem as a simple LP model b. Defining deviational variables for each goal c. Writing goal programming and system constraints d. Adding non-negativity constraints for functional and deviational variables e. All of the above are steps for formulating a goal programming model.
What causes manufacturing overhead to be underallocated? When manufacturing overhead is underallocated, will the Manufacturing Overhead account have a debit or a credit balance?
What will be an ideal response
Sam Johnson sold a one?acre parcel of land he owned (located near Lake Havasu) to Henry Thoreau. Johnson conveyed it to Thoreau by warranty deed. Henry Thoreau is, in all literary and legal senses, a bona fide purchaser. Later Ralph W. Emerson
approached Johnson about the same property, and Johnson sold it to him. Ralph, like Henry, received a warranty deed from Johnson and is a bona fide purchaser. Neither Henry nor Ralph has recorded their deeds. Johnson still later sold the same property to Emily Dickinson who was told of it (independently) by Ralph and Henry. Ralph and Henry had also described to Emily their shrewd purchases of the land. Upon receipt of the warranty deed from Johnson, Emily records immediately at the Mohave County Recorder's office. a. In a race state, who has title to the land? Explain. b. In a notice state, who has title to the land? Explain. c. In a race/notice state, who has title to the land? Explain. d. What is the significance of Johnson giving a warranty deed in each transfer? Does he have any liability? e. Could Johnson have used another type of deed to avoid liability?