Which of the following is true of ethnocentrism?
A. It refers to the receptive and heterogeneous attitude prevalent in a host country.
B. It is synonymous with the concept of xenocentrism.
C. It is typically considered a negligible aspect of international marketing.
D. It is synonymous with cultural relativism.
E. It refers to people's tendency to view their own group as the center of the universe.
Answer: E
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Indicate whether this statement is true or false.
The shortest-route technique would best be used to
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