Clark, a salesperson at Peterson Company, is frustrated by his inability to handle rude customers and their complaints. "Frankly, I don't know what to do when a customer starts telling me about a problem," he says. Which of the following steps should be adopted by Clark to solve customer a complaint?
A. Justify and blame a third party for the complaint
B. Resolve the easier things in the customer complaint first
C. Assume the problem is the customer's fault
D. Attempt to sell a different product to the customer
E. Handle the grievance in a friendly manner
Answer: E
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