Nendry is the owner of a firm that produces sports drinks. Since there are a number of firms in the industry competing on cost, Nendry has decided to pursue a differentiation strategy. In this case, she should
A. focus on adding unique features to her product that customers will value.
B. enforce strict budget controls at all levels of the organization.
C. devote all resources to reducing the value gap.
D. concentrate on improving process technologies to achieve economies of scale.
Answer: A
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