Human resource management and technological development are primary value chain
activities, as identified by Michael Porter.
Indicate whether the statement is true or false
FALSE
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The current ratio is irrelevant in liquidity analysis for service companies because they do not have inventories among their current assets
a. True b. False Indicate whether the statement is true or false
In developing countries, globalization's opponents accuse companies of:
A) undermining local cultures. B) placing intellectual property rights ahead of human rights. C) promoting unhealthy diets and unsafe food technologies. D) pursuing unsustainable consumption. E) all of the above
In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?
A) create awareness B) inform the market C) create desire D) encourage purchase E) build loyalty
What type of communication addresses the specific organizational goals?
A. strategic B. advertising C. operational D. public relations