Strong emotional appeals are usually more effective than moderate appeals

a. True
b. False
Indicate whether the statement is true or false


False

Communication & Mass Media

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Martha and Rashid play tennis every week, but Rashid wants to spend more time stamp collecting. Martha protests, so Rashid decides to continue their weekly games. Martha’s reaction reflects ______.

a. interdependence b. hierarchy c. positive feedback d. negative feedback

Communication & Mass Media

The practice of public relations has grown most in developing nations

Indicate whether this statement is true or false.

Communication & Mass Media

According to the authors, which technique shouldyou avoid for classroom speeches if you want to get the audience's attention?

a. question the audience b. promise the audience something beneficial c. acknowledge and compliment the audience d. stimulate the audience's imagination

Communication & Mass Media

The concept of inherency identifies the contested ground over which argumentation takes place

Indicate whether the statement is true or false.

Communication & Mass Media