Answer the following statements true (T) or false (F)

1. The “best” arguments in any given situation are those that consider the rhetorical situation in
its full complexity.
2. A highly structured speech, such as a presidential inaugural address, would be considered a
forensic occasion.
3. A “town hall” atmosphere is highly formal and heavily scripted.
4. Argument fields strongly influence the audience’s expectations about what constitutes an
acceptable argument.
5. Speakers should approach their audience with the assumption that they share the same
expectations regarding appropriateness, style, and content of the speaker.


1. true
2. false
3. false
4. true
5. false

Communication & Mass Media

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Yellow Journalism was emulated throughout the nation because:

a) it increased circulation; b) it was seen as a powerful democratizing force; c) the public admired its crusades against the privileged and powerful; d) readers appreciated its enterprising reporting by some of the ablest correspondents in the business; e) all of the above

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Users of a brand post images of the brands product on Instagram. In the PESO model, which medium type is this?

a. paid media b. earned media c. shared media d. owned media

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If a group continues to use the problem solving process to determine how action will be taken and who will be responsible for the solution, then it is in the __________ stage.

a. investigation b. analysis c. criteria d. implementation

Communication & Mass Media