This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
a. hits
b. gross impressions
c. reach
d. both A & B
e. both B & C
f. all of these
g. none of these
.B
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Using humor that is borrowed from a book, or made up, is easier to share than are humorous stories based on your personal experiences
Indicate whether the statement is true or false
Rosa judges everything Serena does based on the fact that Serena is an only child. Rosa is engaging in which attribution error?
a) self-serving bias b) overattribution c) fundamental attribution error d) primary error
Dionne believes she is an aggressive communicator and asks you to help her become more assertive. Which suggestion would be best to offer her?
A. Become more other-oriented. B. Evaluate others while communicating. C. Be sure to avoid moments of silence. D. Become more self-oriented.
The best general advice regarding touching in nonverbal communication is to ___________
a. avoid it b. overdo it c. engage in it d. restrict it to your own gender