The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups. The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.
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