The majority of consumers trust brand community more than the organization as an information source
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: And because a strong majority of consumers now trust their peers more than any other source of product information–including conventional advertising techniques–formal and informal brand communities are becoming an essential information source in consumer buying behavior.
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A corporation issues bonds that pay interest each February 1 and August 1. The corporation's December 31 adjusting entry might include a
A) debit to Unamortized Bond Premium. B) debit to Cash. C) debit to Bond Interest Payable. D) credit to Bond Interest Income.
The proportion of sales volumes for various products in a multiproduct company is known as the composite mix.
Answer the following statement true (T) or false (F)
Those elements identified as "leadership variables" include the job tasks, the formal authority system of the organization, and the work group.
Answer the following statement true (T) or false (F)
Which of the following statements concerning sexual harassment is NOT correct?
a. About 60 percent of sexual harassment complaints were brought against a superior. b. Over 90 percent of sexually harassed women suffer a debilitating stress reaction. c. The typical Fortune 500 company suffers about $90 million per year loss because of sexual harassment. d. Companies with sexual harassment programs have fewer lawsuits than companies without such programs. e. Sexual harassment could be sexual jokes or comments.