Answer the following statements true (T) or false (F)
1. Social marketing seeks to improve society.
2. A product mind-set is a marketing principle that depends on convincing consumers.
3. Laidler-Kylander and Stenzel suggest organizational brands be used as public relations tools.
4. The objective of marketing is to influence behavior.
5. Brands distinguish the goods and services provided by organizations.
1. True
2. False
3. False
4. True
5. True
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Data warehouses replace transactional databases.
Answer the following statement true (T) or false (F)
Visionary characteristics are the lowest level competencies that can be used to collect information about competencies.
Answer the following statement true (T) or false (F)
Given this set of constraints, for what objective function is the point x=5, y=3 in the feasible region?
s.t 3x + 6y ? 30 10x + 10y ? 60 10x + 15y ? 90
Travel agencies perform distinct functions that pertain to a company’s distribution system. Which of the following is NOT one of them?
a. Distribution and sales network b. Reservations and ticketing c. Information provision and travel counseling d. Welcoming guests in a resort