Which of the following is true about customer relationship marketing?
A) It is more focused on what happens before a customer is acquired.
B) It aims to develop a short-term customer relationship to lower the cost of marketing.
C) It has the same meaning as customer relationship management.
D) It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high.
E) It is a range of one-on-one relationship marketing programs based on the level of company and customer value.
E
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Exhibit 14-14 Marley, Inc sold $500,000 of its ten-year 8% bonds at 96 on January 1, 2014. Interest is paid each January 1 and July 1 and straight-line amortization is used. Each $1,000 bond is convertible into 100 shares of $10 par common stock. One-half of the bonds were converted on January 1, 2019, when the market value of the stock was $14 per share. ? Refer to Exhibit 14-14. The entry to
record the conversion using the book value method would include a A) debit to Loss on Conversion for $5,000. B) debit to Retained Earnings for $5,000. C) debit to Discount on Bonds Payable for $5,000. D) credit to Additional Paid-in Capital from Bond Conversion for $5,000.
To qualify as an HDC, a person must be the holder of a negotiable instrument that was taken for value
Indicate whether the statement is true or false
Franklin, Inc. has two divisions, Seward and Charles. Following is the income statement for the previous year: SewardCharlesSales$600,000 $400,000 Variable Costs 195,000 250,000 Contribution Margin$405,000 $150,000 Fixed Costs 175,000 170,000 Profit Margin$230,000 $(20,000) Of the total fixed costs, $300,000 are common fixed costs that are allocated equally between the divisions. How much did the Charles division incur in direct fixed costs?
A. $150,000 B. $170,000 C. $300,000 D. $20,000
As the owner of a business, quickly admitting that the firm is in trouble indicates a lack of accountability.
Answer the following statement true (T) or false (F)