Nielsen (formerly Arbitron) is the major player in audience measurement

a. TRUE b. FALSE


.A

Communication & Mass Media

You might also like to view...

The privilege and right to vote as an American citizen, rights afforded by the first amendment of the constitution, and online privacy concerns are all examples of speeches about concepts

Indicate whether the statement is true or false

Communication & Mass Media

Which is NOT true of social episodes?

A) They are repetitive. B) They occur annually. C) They are predictable. D) They are common.

Communication & Mass Media

________ leadership identifies different leadership styles with the level of relationship behavior and task behavior

a. Dictatorial style b. Opportunistic style c. Paternalistic style d. Situational style e. none of the above

Communication & Mass Media

The increase in media coverage about legal proceedings is partially due to the fact that more lawyers are gradu ating from law school and are practicing law

Indicate whether the statement is true or false

Communication & Mass Media