Match the term with its definition. Not all terms will be used.
A. The gathering, processing, interpreting, and reporting of market information
B. The division of a market into several smaller groups with similar needs
C. A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each
D. New market information that is gathered by the firm conducing the research.
E.
F. A prediction of how much of a product or service will be purchased within a given market during a specified time period
G. An emphasis on "pushing the product" to customers
H. Market information that has been previously compiled
A. marketing research
B. market segmentation
C. multi-segment strategy
D. primary data
E. production-oriented philosophy
F. sales forecast
G. sales-oriented philosophy
H. secondary data
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The U.S. Constitution provides government with the power to take private property if it is needed for public use. This power is contained in ________.
A. the Takings Clause of the Fifth Amendment B. the Due Process Clause of the Fourteenth Amendment C. the Establishment Clause of the First Amendment D. the Commerce Clause
The _____________ in the area ties into the concept of supply and demand.
A. unemployment rate B. graduation rate C. production rate D. longevity rate E. crime rate
In making short-term decisions:
a. sunk costs should be identified. b. costs should be included if they will still remain. c. sunk costs should not be included in the analysis. d. Both a and b answers are correct. e. All of the answers are correct.
The Children's Online Privacy Protection Act A)deals only with the collection of data that will be disclosed to children
B)restricts the use of social media sites by children. C)regulates the activities of Internet operators with regard to collecting information from children. D)is enforced by the EEOC.