The primary strategic planning tool for guiding the firm's marketing strategy is the ________ plan.
Fill in the blank(s) with the appropriate word(s).
marketing
The marketing plan is an action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy.
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Wagner's Bookstore acquires a 6% $12,000 certificate of deposit on September 1 . The term of the CD is six months. At that time, all principal and accrued interest will be paid in cash. Indicate the effect on the financial statements at December 31
a. Interest Receivable increases $240, Interest Revenue increases $240 b. Interest Receivable increases $360, Interest Revenue increases $360 c. Interest Receivable increases $480, Interest Revenue increases $480 d. Interest Receivable increases $720, Interest Revenue increases $720
Fraud related to revenue recognition will most likely be identified by the auditor through which of the following independent situations?
a. Sales have increased 5% in the current period over the previous period and is consistent with the results of competitors. b. Gross margin is equivalent in the current period to previous periods and is below that of the industry. c. Sales are higher in the month preceding each quarter end. d. The sales of a revolutionary new product are increasing beyond that of the competition in the periods immediately following its introduction.
Stealth, Inc. produces two types of drones, rotary and fixed wing. Stealth estimated $850,000 of manufacturing overhead, and 62,500 machine hours for the year. The allocation base for overhead costs is machine hours. The rotary model actually consumed 18,000 machine hours, and the fixed wing type consumed 44,500 machine hours. How much overhead is allocated to the rotary model? (Round intermediary calculations to the nearest cent.)
A) $244,800 B) $605,200 C) $180,000 D) $302,600
Why are critics concerned about companies acquiring competitors?
What will be an ideal response?