In which area of the AIDA model is appealing to social proof most effective?

A) Attention
B) Interest
C) Desire
D) Action
E) Intelligence


Answer: C
Explanation: C) To create a sense of desire, consider using one of the techniques of emotional appeal. Appealing to social proof and scarcity can be particularly effective.

Business

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The organizational model that enables managers to "think globally but act locally" is the

A. transnational model. B. global model. C. intranational model. D. multinational model. E. international model.

Business

In assembly-line balancing, the theoretical minimum number of workstations is:

A) the ratio of the sum of all task times to cycle time. B) always (when a fraction) rounded upward to the next larger integer value. C) not always possible to reach when tasks are actually assigned to stations. D) all of the above. E) none of the above.

Business

The owner, purchaser, consignee of goods, or a customs broker with a written power of attorney must enter goods delivered to a U.S. port of entry within five days of the arrival of the goods

Indicate whether the statement is true or false

Business

When describing the interfaces to external systems, which is not one of the important issues?

a. Message formats b. Error handling c. Network addresses d. Programming languages

Business