Which of the following is a lean initiative that is consistent with sustainability practices?
A. increase in use of raw materials
B. reducing transportation requirements
C. increased frequency of quality inspections
D. employing more quality control personnel
B. reducing transportation requirements
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While consumers favor green marketing and environmentally-safe products, actual purchases will occur only when all things are considered equal, such as price, quality, convenience, and performance
Indicate whether the statement is true or false
The ________ is the difference between the 75th and 25th percentile
A) standard deviation B) coefficient of variation C) variance D) interquartile range
Future opportunities and threats are considered in the forecasting section of a marketing plan
Indicate whether the statement is true or false
Which of the following is not credible evidence that you can use to support a point in your presentation?
A) specific examples B) actual experiences C) facts and statistics D) emotional language E) quotations from experts