The selling formula approach
A. involves developing a good understanding of the individual customer's needs before trying to close the sale.
B. is a problem-solving approach in which the customer and salesperson work together to satisfy the customer's needs.
C. uses a memorized presentation that is not adapted to each individual customer.
D. starts with a prepared presentation outline approach and leads the customer through some logical steps to a final close.
E. makes some general benefit statements to get the customer's attention and interest.
Answer: D
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