The announcer on a television commercial said, "Get your credit card and call now to order an autographed copy of the Summer Dreams DVD." This is an example of using the ________ approach of direct marketing.
A. group
B. one-step
C. two-step
D. one-to-one
E. three-step
Answer: B
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Key variables that are identified in strategic planning are
a. normally controllable if they are internal. b. seldom if ever controllable. c. normally controllable if they occur in a domestic market. d. normally uncontrollable if they are internal.
________ indicate what price investors are willing to pay for ownership in the company
A) Activity ratios B) Leverage ratios C) Liquidity ratios D) Market ratios E) Profitability ratios
Which of the following is not an advantage of a wireless LAN versus a wired LAN?
A) faster transmission speed and more secure B) takes planning, but relatively easy to install C) enables users of mobile devices to connect to a LAN D) can be used as an overlay network to permit employees to connect their laptops to the corporate network from anywhere in the building
Best Tools maintains an average finished goods inventory of $15 million and its annual cost of goods sold is $180 million. How many times per year do they turn over their inventory?
A) 8.33 B) 12 C) 10 D) 15