Walter Lippmann argued that we see the world as

A) it really is with all its blemishes and warts.
B) a conspiracy masterminded by media moguls.
C) a distortion of reality based on our personal world view.
D) pictures in our heads even of things we have not personally experienced personally.


Answer: D

Communication & Mass Media

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"Ethos" refers to _____

A) the perception a listener has of a speaker's credibility B) a speaker's credentials, in terms of education C) a speaker's stated goodwill toward the audience D) the relevant experience a speaker has for her or his topic

Communication & Mass Media

The best way to handle fleeting or low-level distractions during your speech is by not acknowledging them.

Answer the following statement true (T) or false (F)

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The following are good guidelines for assessing the success of a group decision EXCEPT:

A) Everyone involved in the plan should be involved in assessing it B) The assessment plan should wait till after the decision has been implemented C) Assessment should be continuous D) Feedback should occur on a regular basis,

Communication & Mass Media

The statement that represents the speaker’s goal or reason for the speech is the _______________ ____________________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media