As a selling point, durability commands a particularly high pricing premium, especially for products that are subject to rapid technological obsolescence, as are personal computers and video cameras
Indicate whether the statement is true or false
FALSE
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In the aggregate demand-aggregate supply model, an increase in the expected price level, everything else remaining unchanged, causes the ____ curve to shift ____.
A. short-run aggregate supply; right B. short-run aggregate supply; left C. aggregate-demand; left D. aggregate-demand; right
It is recommended that the factors extracted should account for at least ________ of the variance
A) 50 % B) 60% C) 65% D) 70%
Which of the following statements about brand equity is NOT true?
A) Brand equity means a brand has customer loyalty. B) Brand equity refers to the brand's value to an organization. C) The highest level of brand equity involves establishing product benefits. D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins. E) Brand equity can provide a competitive advantage.
In a common size financial statement, which of the following is given a percentage of 100 percent?
A) Total liabilities B) Net income C) Costs of Goods Sold D) Total assets