A major advantage of a ________ strategy is that the company does not tie its reputation to the product
A) blanket family name
B) licensing
C) separate family brand name
D) category extension
E) brand revitalization
C
You might also like to view...
The loss of dollars, jobs, reputation, and future business are not consequences of losing
customers. Indicate whether the statement is true or false
A project risk refers to ______.
a. the potential that the project may not be awarded to a company that is bidding for it b. the potential of any event that can adversely affect the feasibility of a project c. the potential for project costs to be significantly less than budgeted d. the potential for project time to be significantly less than scheduled
Online trading of stocks is not only less expensive than using traditional brokers, but is usually more convenient too
Indicate whether the statement is true or false.
Everyone's Way, Inc. ? Nate buys companies that are small or companies in financial trouble. He helps these companies turn around and develop a competitive advantage. The company that he recently purchased is called Everyone's Way, Inc. The company sells men's clothing and accessories. Everyone's Way keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling. ? After looking over the different products available, Nate realized that the company's previous owner was not aware of the product life-cycle because the company kept items that were obviously too old and out-of-date. Also, because of the high turnover, employees did not have good knowledge of the different product lines and did
not know the difference between a product line and a product mix. To move the company forward, Nate thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products. Refer to Everyone's Way, Inc. If Nate wanted to develop a new product, he would begin with A. concept testing. B. screening. C. product analysis. D. idea generation. E. marketing analysis.