Briefly describe the advantages and disadvantages of selecting an out-of-home media vehicle
What will be an ideal response?
Out-of-home media that is well placed does an excellent job of delivering high numbers of impressions for a low CPM. OOH is also a good choice for messages that have a geographic content, such as "Five miles to the best burgers in the state!" Also, marketers have control over the location, size, and duration of their messages, a benefit not offered by other types of media. However, out-of-home media messages need to be brief, as the time for passersby to process the message is limited. Also, in top national markets, out-of-home advertising can have significant costs.
You might also like to view...
Pinterest's users are predominantly women.
Answer the following statement true (T) or false (F)
The result of interperiod income tax allocation is that
a. wide fluctuations in a company's tax liability payments are eliminated. b. tax expense shown in the income statement is equal to the deferred taxes shown on the balance sheet. c. tax liability shown in the balance sheet is equal to the deferred taxes shown on the previous year's balance sheet plus the income tax expense shown on the income statement. d. tax expense shown on the income statement is equal to income taxes payable for the current year plus or minus the change in the deferred tax asset or liability balances for the year.
There are three different valuation methods: actual, normal, and standard and they can be used with either job order costing or with process costing
Indicate whether the statement is true or false
Which of the following statements about the marketing skills of great entrepreneurs is true?
a. They demonstrate persistence in their strategies. b. They have no fears. c. They are inattentive to details, focusing continually on the big picture. d. They have a clear vision of what they want to achieve next.