In 2004, when Ben Bagdikian published the seventh update of his analysis, he claimed that the number of companies that generated most of the mass media revenue in the United States had shrunk to:

a. 5
b. 50
c. 500
d. 5,000


a. 5

Communication & Mass Media

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Contemporary Hit Radio (CHR) was meant to sound like a jukebox, playing the songs people wanted to hear the most

Indicate whether the statement is true or false.

Communication & Mass Media

The following is an example of which method of speech introduction:

"The maple outside this building looked different this morning. I looked at it carefully and discovered three nests in close proximity, all about the same size. Black squirrels were hustling from one nest to the next. It dawned on me that the squirrels were practicing the very concept that I had planned to speak about today: the extended family." a. referring to subject or occasion b. using personal reference c. making a startling statement d. using an illustration

Communication & Mass Media

The duties of a participant in a group discussion include:

A) encourage participation. B) resolve conflicts. C) share the spotlight. D) introduce the topic.

Communication & Mass Media

A construct is a bipolar quality that we use to classify people

Indicate whether the statement is true or false

Communication & Mass Media