Provide an example of operant conditioning in young infants. Why is this type of learning useful?

What will be an ideal response?


sweet liquid reinforces the sucking response in newborns. A sour-tasting fluid punishes newborns' sucking response. It causes them to purse their lips and stop sucking entirely

powerful tool for finding out what stimuli babies can perceive and which ones they prefer

used to study babies' ability to group similar stimuli into categories. It plays a vital role in the formation of social relationships as well.

Communication & Mass Media

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A two-sided message is a persuasive strategy that addresses both sides of an issue evenly as to allow the audience to determine which side they support

Indicate whether the statement is true or false

Communication & Mass Media

In order for psychological exposure to occur,

a. a person must be paying conscious attention to a message b. a person must watch a message in the self-reflexive state c. there must be some trace element of the message created in a person’s mind d. none of the above

Communication & Mass Media

Examples are not definitions, but they can serve a defining function by clarifying a term or phrase

Indicate whether the statement is true or false.

Communication & Mass Media

In her speech about the benefits of car air bags, Karen states: "In December, 2001, the National Highway Traffic Safety Administration estimated that 7,585 people were alive because of their airbags—over 7,500 people. That's about half the number of students at the college here. Imagine, all those lives saved, by a simple airbag." What guideline about the use of statistics is Karen following in

her speech? A) interpreting statistics accurately B) using visual aids to present statistics C) using secondary sources D) making statistics understandable and memorable

Communication & Mass Media