Ford sells tropical fish displays for offices. At the end of the sales presentation, the prospect says, "I just don't have room in my waiting area for a fish tank." Ford responded, "I certainly understand your point. Our larger tanks do take up a lot of space, but we do offer several smaller varieties that can fit in the wall and would have the same calming effect on your patients." What kind of an objection did the prospect use? What method was Ford using to handle an objection?

What will be an ideal response?


The prospect was raising a product objection and Ford was using an indirect denial.

Business

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Business