Which of the following is TRUE of descriptive research?
A. It is usually the first step when more sophisticated research is needed.
B. It uses many different methods including secondary data, surveys, and observation.
C. It uses a different, less restrictive and rigorous methodology than exploratory research.
D. It primarily involves developing hypotheses for testing in exploratory research.
E. It primarily tries to discover the cause and effect between variables.
Answer: B
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The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and before- and after-sale service at a specific price is called
A. customer value. B. value-based marketing. C. target marketing. D. a customer value proposition. E. benefit proposition.
Refer to Table 2.2. According to the principle of comparative advantage
a. South Korea should export steel. b. South Korea should export steel and VCRs. c. Japan should export steel. d. Japan should export steel and VCRs.
______ is viewing the world from our group’s cultural point of view.
Fill in the blank(s) with the appropriate word(s).
A ________ is a grant by the federal government to the inventor of an invention for the exclusive right to use, sell, or license the invention for a limited amount of time.
A. copyright B. trade secret C. patent D. trademark