Fiona Lambrech is the marketing director of a newly established detergent company. In order to introduce her product effectively into the market, Fiona sends samples of the detergent to a select group of individuals
Which of the following forms of marketing was most likely used by Fiona?
A) direct-mail marketing
B) catalog marketing
C) telephone marketing
D) kiosk marketing
E) direct-response television marketing
A
You might also like to view...
As friendship increases, we tend to become more ______, a quality we demonstrate by going out of our way for the other person, becoming more open and expressive, and accepting one another.
A. trustful B. accepting C. other-oriented D. expressive
Which of the following is not included in performance reports?
A) Standard costs B) Normal capacity C) Total plantwide overhead costs D) Budgeted costs
Which concept below is defined as a method of job design that increases the range of tasks and duties associated with a job in order to make it more challenging and varied?
a. Job enlargement b. Job rotation c. Job design d. Job enrichment
The complexity of an organization is the extent to which it is differentiated along all of the following dimensions EXCEPT:
A. horizontal B. cultural C. spatial D. vertical