A multinational tire manufacturer introduces a line of premium, high-priced tires that can handle extreme temperatures. The tires are only marketed in the Middle East and were designed with the climatic conditions of that region in mind. The manufacturer is pursuing a ________ strategy.
A. focused differentiation
B. general differentiation
C. focused low-cost
D. low-cost and a differentiation
E. general low-cost
Answer: A
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In selecting a sample for attribute testing, block sampling involves which of the following approaches?
a. Each item in the population having an equal chance of selection. b. Every nth item being selected after a random start. c. An arbitrary selection with no conscious bias. d. Selecting all items on a day or week.
Strikers engaged in activities that are not protected by law must still be rehired after a strike.
Answer the following statement true (T) or false (F)
Which of the following statements describes a situation in which marketer-induced problem recognition was used?
A. Ken buys a battery charging case after purchasing a smartphone. B. Upgraded, an electronics store, recently sold goods at discounted prices to people who registered themselves on the company's website. C. Patrick hurt his toe while jogging and realized that his sports shoes were torn. He went to the store to purchase a new pair of shoes. D. Casey purchased Hair Care shampoo but switched to Rejuvenate shampoo when he found that the shampoo contained extensive chemicals. E. Shopaholic, a clothing and accessories brand, sends newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style.
The quick ratio improves upon the current ratio by
A) using more up-to-date information. B) simplifying the calculation. C) subtracting intangible assets like goodwill. D) recognizing that inventory is the current asset that is easiest to value. E) recognizing that inventory is the least liquid current asset.