Competitive intelligence (CI) may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
Indicate whether the statement is true or false
TRUE
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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces model. Which of the following represents a substitute product in the soft drink industry?
A. Vitamin water, fruit juice, coffee are all beverage options available to consumers. B. Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. C. Zevia Natural Diet Soda begins selling directly over the Internet. D. Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
According to the text, which of the following is a true statement regarding business attire?
A. Sporty clothing and business casual are appropriate in most situations. B. Few major corporations still encourage conservative clothing. C. A salesperson's wardrobe plays a significant factor in sales success. D. Overly conservative clothing highlights a salesperson's aggressiveness. E. Clothes send a vocal message about the salesperson.
Learning more about the powerful effect that culture has on behavior will ________
A) be possible only if you travel outside of your own country. B) help you reduce friction and misunderstanding in your dealings with people from other cultures. C) ?help you become a better writer. D) ?allow you to put an International Experience section on your resume.
Surveys can generate primary data economically and efficiently from large groups of people
Indicate whether the statement is true or false