In 1943, psychologist Abraham Maslow made which of the following suggestions?
A) Advertising has virtually no effect on purchase decisions.
B) Humans fulfill basic needs before satisfying more complex ones.
C) Subliminal marketing messages could get consumers to buy more.
D) Psychological warfare techniques could be used in public relations.
E) Marketing messages work only on consumers who feel good about themselves.
B
You might also like to view...
In a BPMN collaboration model of the purchase process, which of the following best describes the purpose of swimlanes?
A. Clarifying the interaction between pools. B. Showing different jobs in the purchase process. C. Capturing the process complexity. D. Showing the sequence of activities in a pool.
An activity's ________ is calculated by dividing the rise by the run.
Fill in the blank(s) with the appropriate word(s).
The static budget can be adjusted automatically for changes in the level of output
Indicate whether the statement is true or false
According to the article excerpted in the text entitled, The Functions of Privacy, by Alan Westin, privacy has several functions in today's society. These include:
a. Total freedom in the private life with no consequences to the work life. b. The ability to express dissatisfaction without risk of exposure. c. The ability to be post critical information on the Internet without consequences at work. d. The ability to spend time quietly analyzing the actions and reactions of other people.