Which of the following statements about the various kinds of risk is true??
A. ?Interest rate risk and inflation risk are diversifiable risks.
B. ?Liquidity risk and political risk are systematic risks.
C. ?Business risk and exchange rate risk are firm-specific risks.
D. ?Financial risk and maturity risk are market risks.
E. ?Default risk and inflation risk are relevant risks.
Answer: B
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An advertisement for the Four Seasons Hotel featured Marlene Wei, a housekeeper at the Four Seasons Hotel in Chicago. Copy for the advertisement noted that "Marlene is the soul of concern. She cannot sleep well at night unless she is certain you will. Her mission is to enhance your personal comfort and, in turn your professional efficiency the following day." By featuring Marlene Wei in an advertisement, the Four Seasons Hotel is ________ to address service intangibility.
A. Featuring service employees in advertising B. Leveraging social media C. Using brand icons D. Using viral marketing E. Using documentation
There are ________ different types of SBUs represented within the BCG growth-market share matrix.
A. two B. three C. four D. five E. six
The financial statement that summarizes how equity changes over the reporting period is called the balance sheet.
Answer the following statement true (T) or false (F)
LOHAS stands for ________
A) licensing of health advertising slogans B) licensing of hierarchical agenda systems C) lifestyles of helping and sustaining D) lifestyles of happiness and society E) lifestyles of health and sustainability