A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl
In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales?
a) Source credibility
b) Audience analysis
c) Appeal to self-interest
d) Clarity of message
a
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Which one of these attributes for becoming a good writer is not listed in the text?
a. Strategies b. Desire c. Self-Understanding d. Practice
Reflexivity refers to the tendency of speakers to ________ more than writers
A) refer to themselves and to the audience B) use less complex sentence structures C) repeat themselves D) analyze their ideas E) define their terms
Only a few years after the First Amendment was ratified, Congress passed a law that limited freedom of expression:
a) the Fox Libel Act; b) the Smith Act; c) the Sedition Act of 1798; d) the Stamp Act; e) Lord Campbell’s Act.
According to your text, an acceptance speech is often what kind of speech?
A) extemporaneous B) memorized C) impromptu D) manuscript