The use of a direct mail flyer with free incentive "blue light" and free offers enticing potential customers to come into the new store, the blue lights during the shopping trip, the purchase of Super K blue light specials and merchandise and blue light logo items are all coordinated to build brand awareness, identity and preference. This is advertising technique is called:
Answer: Integrated marketing communication
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What can we say about the employment of resources if the economy is at a point inside its production possibility frontier?
What will be an ideal response?
A ________ is a final good and ________ is an intermediate good
A. new car bought by a student; a used SUV bought by a dealer B. new textbook; used textbook C. new iPhone bought by a student; new computer bought by Wal-Mart D. tank of gasoline bought by you; jet fuel bought by Southwest Airlines
Differences in earnings between racial groups is due in part from differences in:
A. ability to achieve. B. educational attainment. C. geographical location. D. None of these is true.
What types of capital can improve the productivity of workers?
A. Technological and human B. Human and physical C. Physical and technological D. Human, technological, and physical capital are all determinants of productivity