Which of these actions could Weight Watchers, Jenny Craig, and Slim-Fast take that would least likely increase the probability of customer satisfaction?
A. provide money-back guarantees
B. build realistic expectations
C. increase the program costs
D. demonstrate correct product use
E. encourage customer feedback
Answer : C. increase the program costs
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Increased usage of micro-marketing means:
A) an increased emphasis on mass advertising B) companies focus more dollars with online advertising C) advertising agencies are used less by companies D) marketing programs focus more on individuals and micro-segments
A(n) ________ is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length
A) target group B) pilot group C) focus group D) customer base E) ethnographic group
If P(A? B) = 0,
A. P(A) + P(B) = 1. B. either P(A) = 0 or P(B) = 0. C. A and B are mutually exclusive events. D. A and B are independent events.
Standard costs are said to be useful in performance evaluation. Assume that the standard direct materials cost per unit of finished product is $6 (three pounds at $2 per pound).Required: A. Explain how such a standard can be used to evaluate performance.B. Why is the degree of controllability important when utilizing standard costs to evaluate performance?
What will be an ideal response?