What were some of the key lessons learned during the Belmont University campaign? Why?
What will be an ideal response?
Keep the central purpose central--Great ideas and honest enthusiasm can easily alter the campaign’s focus. If a new idea does not fit the purpose, it should not be part of the campaign.
Understand your audience--Practitioners should seek key figures in their campaign stakeholder groups to help them understand the often complex nature of their audience.
Measure, measure, measure--Strategic measurement is key to showing campaign success. To do so, practitioners need clear definitions of what they want to measure, and then measure those things often.
Recognize emerging opportunities--Additional organizations in the Greater Nashville area wanted to participate in honoring student veterans during the Week of Honor. This desire was recognized too late. Practitioners should continue to scan for challenges and opportunities throughout the campaign process in order to make timely campaign adjustments.
Leave a legacy--For RWB, this campaign’s success was about leaving a legacy where student veterans would feel valued and find community, and where civilian students would recognize the value of student veterans and be provided tangible means to honor student veterans.
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Indicate whether the statement is true or false
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