The marketing manager of a store brand pain reliever is designing the package for its new gel-coated capsules. Her main concerns are to design a package that prevents tampering with its contents and keeps children from accessing the product without adult assistance. On which of the following objectives of packaging is the marketing manager focusing?
A. aesthetics
B. communication
C. protection
D. usage promotion
E. harmony
Answer: C
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Which of the following is a factor considered when a customer is evaluated based on RFM formula?
A) the amount of time passed after the customer's last visit B) the product categories purchased by the customer C) the mode of payment used by the customer D) the location from which the customer has bought goods E) the type of feedback provided by the customer
Which of the following is not considered when obtaining audit evidence through sampling?
a. The effectiveness of control procedures. b. The efficiency of control procedures. c. The dollar accuracy of account balances. d. The dollar accuracy of classes of transactions.
Identify three possible sources of inputs for a marketing plan
What will be an ideal response?
By how much would the profit contribution of product A has to increase before it will be profitable to produce A?
A) $20 B) $0 C) $1E+30 D) $132.5 E) $10