What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?
A. place utility
B. market utility
C. form utility
D. time utility
E. possession utility
Answer: D
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As part of her job as a stock clerk, Breanna is required to take inventory to identify items to be restocked. At the beginning of each quarter, Breanna and her manager set a goal for reducing the amount of time it takes to take inventory. This quarter, her goal is to reduce the time by 10%. At the end of the period, Breanna will review her numbers with her manager. If she has reduced the time she spends on inventory by 10%, she will receive a raise. Breanna’s performance appraisal is done using the ______ method.
A. critical incidents B. management by objectives C. ranking D. behavioral anchored rating
For a firm implementing a crisis management plan, which of the following is the desired source for connectors to gather current information?
A) a firm's competitors B) industry analysts C) a firm's spokesperson D) former firm employees E) talk-show hosts
Never accept personal phone calls or carry on a personal conversation in front of customers
Indicate whether the statement is true or false
Which of the following statements is most likely true about account planning?
A. It rarely involves conducting consumer research. B. It restructures an advertiser to improve its image. C. It is a service provided by B2B creative boutiques. D. It bridges the gap between management and creatives. E. It is a method used to benchmark competitors' promotions.