In which type of ad does a person, generally a typical member of the target market, recount his or her successful use of the product, service, or idea?
A) single message
B) two-sided message
C) comparative ad
D) testimonial ad
E) demonstration
D) testimonial ad
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According to the transfer-appropriate processing model of memory, what would be the best retrieval cue for remembering the sentence “The man ate the strawberry”??
a. ?“something tasty” b. ?“something red” c. ?“something heavy” d. ?“something small”
In 1994, what percentage of children aged 19-35 months received the recommended schedule of vaccination?
A. 47% B. 58% C. 69% D. 73%
A syllogism is a form of reasoning in which:
A) persuasive arguments sway a listener into believing a set of claims. B) speculation takes precedence over facts. C) a conclusion follows from two statements that are true. D) a conclusion is implied but not directly stated.
Clients with a "shy bladder" problem had the best results when trained:
a. to hold their bladder as long as possible. b. in use of negative reinforcement. c. in several different restrooms. d. in a completely controlled environment.