AVE compares the value of a news story generated by PR to which of the following?
a. social media mentions
b. the impression rate
c. direct marketing costs
d. a paid advertisement
d. a paid advertisement
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What does OPAC stand for, and what is it?
What will be an ideal response?
Which statement should a speaker avoid interjecting into descriptive presentations?
a. "This is the way it is." b. "This is the way it was." c. "This suggests that . . . " d. "The information was obtained from . . . "
Which theory explains the influence of people's desire to achieve a positive identity on their attitudes toward their ingroup members and outgroup members?
a. Identity development theory b. Ethnolinguistic identity theory c. Social identity theory d. Identity management theory
The penny press succeeded by appealing to better-off, fairly well-educated readers attractive to advertisers.
Answer the following statement true (T) or false (F)