According to Littlejohn and Foss, at what point has a speaker

achieved effective negotiation?

a. when she has eliminated audience egocentrism
b. when she has overcome all environmental barriers
c. when the audience understands her and feels
respected
d. when she has conformed to the attitudes, beliefs,
and values of the audience


c

Communication & Mass Media

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Size, space and chronology are all types of sequential patterns

Indicate whether the statement is true or false

Communication & Mass Media

Speeches that focus on facts may address

A) only the present facts. B) past, present, and future facts. C) opinions and inferences. D) only past facts.

Communication & Mass Media

Which of the following statement about uses and gratifications is appropriate?

a) This perspective takes the view of the media managers b) Uses and gratification researchers assume that audience members are not active c) This perspective can articulate their reasons for consuming various media content d) This perspective has its roots in the 1920s when researchers became interested in why people couldn’t resist media messages

Communication & Mass Media

What is the difference between a specific purpose and a central idea? Illustrate your answer by developing a specific purpose statement and a central idea for a hypothetical speech about a topic of your choice.

What will be an ideal response?

Communication & Mass Media