_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships
a. Transaction management
b. Campaign management
c. Lead generation
d. Lead qualification
ANSWER: b
Campaign management involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships. Campaigns are based on data obtained from customers through various interactions.
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