What is the function of a marketing information system (MIS)?
What will be an ideal response?
A marketing information system (MIS) consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
The MIS begins and ends with information users—marketing managers, internal and external partners, and others who need marketing information. First, it interacts with these information users to assess information needs. Next, it interacts with the marketing environment to develop needed information through internal company databases, marketing intelligence activities, and marketing research. Finally, the MIS helps users to analyze and use the information to develop customer insights, make marketing decisions, and manage customer relationships.
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Employers in the United States are legally required to provide 30 days of paid vacation to both new and existing employees every year.
Answer the following statement true (T) or false (F)
According to Hall, what are the four zones of space, including their measured distance? In which zone are you and the instructor of this class?
What will be an ideal response?
If in evaluating a proposal by use of the net present value method there is a deficiency of the present value of future cash inflows over the amount to be invested, the proposal should be rejected
Indicate whether the statement is true or false
Which of the following is true about a lagging strategy?
a. The most aggressive strategy for capacity expansion is a lagging strategy. b. When a company pursues a lagging strategy, it increases its capacity only when there is a sizeable increase in demand. c. With a lagging strategy the firm is most likely to have idle capacity or excess inventories. d. The firm is able to adapt quickly to changes in demand.