This theory of mass communication says that people serve as gatekeepers who decide which media may influence them

A) N-Step Theory
B) Magic Bullet Theory
C) Agenda Setting Hypothesis
D) Uses and Gratifications Theory
E) Diffusion Theory


Answer: D

Communication & Mass Media

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Read the following conversation and then answer the question. Marissa: You’ve been on the phone for an hour—get off! Nicole: Okay. Marissa: Now! [tells her friend she will call her later and hangs up.] Marissa: Thank you. Nicole: Ask a little more nicely next time. In the conversation above, Marissa’s line, “You’ve been on the phone for an hour—get off!” is a ______ message.

A. one-up B. one-down C. one-across D. symmetrical

Communication & Mass Media

It is important to pay attention to relationship messages, as ignoring this dimension can lead to problems

Indicate whether the statement is true or false.

Communication & Mass Media

While all of the evidence forms appear in scientific argument, the following is clearly the most commonly

relied upon: a. specific instances. b. testimony. c. statistics. d. authority.

Communication & Mass Media

What is one of the most studied demographic factors in the study of organizational behavior?

A. race B. class C. gender D. ethnicity E. e-harmony

Communication & Mass Media