This theory of mass communication says that people serve as gatekeepers who decide which media may influence them
A) N-Step Theory
B) Magic Bullet Theory
C) Agenda Setting Hypothesis
D) Uses and Gratifications Theory
E) Diffusion Theory
Answer: D
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Read the following conversation and then answer the question. Marissa: You’ve been on the phone for an hour—get off! Nicole: Okay. Marissa: Now! [tells her friend she will call her later and hangs up.] Marissa: Thank you. Nicole: Ask a little more nicely next time. In the conversation above, Marissa’s line, “You’ve been on the phone for an hour—get off!” is a ______ message.
A. one-up B. one-down C. one-across D. symmetrical
It is important to pay attention to relationship messages, as ignoring this dimension can lead to problems
Indicate whether the statement is true or false.
While all of the evidence forms appear in scientific argument, the following is clearly the most commonly
relied upon: a. specific instances. b. testimony. c. statistics. d. authority.
What is one of the most studied demographic factors in the study of organizational behavior?
A. race B. class C. gender D. ethnicity E. e-harmony