"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are
a. too frightened, they won't think rationally about the issue.
b. in a bad mood when they see the ad, they won't pay attention.
c. sexually active, the ad will be low in personal relevance.
d. not sexually active, the ad will put them in a bad mood.
Answer: A
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Which of these illustrates the word-superiority effect? a. It is easier to recognize the word CAR than the word JAR
b. Reading the word CAR primes you to read the word JAR. c. It is easier to see the difference between CAR and JAR than between C and J. d. In an article about roads, you might misread the word JAR as the word CAR.
In the context of the dynamic nature of the concept of self, which of the following statements is true?
a) Self-concepts are not specific to context. b) Self-concepts are multifaceted. c) Self-concepts assume that people have and embrace a single aspect of oneself. d) Differences in self-concepts occur because different cultures have the same rules of living.
You are on your way to school; and a car pulls out in front of you and its driver then proceeds to drive 20 miles an hour, slowing down at every bump in the road. Your frustration would be classified as
a. external and social. b. external and nonsocial. c. internal and social. d. external and personal.
What makes for a good theory?
A. summarizes previous research findings B. make predictions that generate new research C. suggest practical applications D. all of the above