Which statement accurately describes the relationship between media richness and communication success or failure?
a. A lean medium is likely to fail in a nonroutine situation because it has sufficient data and no excess cues to distract the reader.
b. A lean medium is likely to fail in a nonroutine situation because it has too little data, and cues tend to downplay significance of the message.
c. A rich medium is likely to fail in routine situations because data are lacking and excess cues cause confusion and distort meaning.
d. A rich medium is likely to fail in a nonroutine situation because it has too much data and too many cues.
b
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Indicate whether the statement is true or false
Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.
Answer the following statement true (T) or false (F)
Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
A. Personalization B. Sustaining technology C. Disruptive technology D. Reputation system
Font size is measured in units called ____________________
Fill in the blank(s) with correct word